Class Animatic evaluation

Upon doing the animatic, each student had to present to the class. I found this a very rewarding exercise because it allowed me to gain valid feedback from other people. Through gaining this feedback it meant that I could make alterations to the current state of the animatic so that it conformed to the standards aquired to make the desired outcome.

Two aspects of evaluation that I had to consider when looking at others work was:

- Quality of production
- Are we informed of the real narrative of the text through each sketch/ shot.


Other aspects to consider were:

- Does the text feel generically correct?
- Have you storyboarded enough or too much?
- How effective was the use of sound?
- Was there a variation in editing styles, i.e. fades/ dissolves/ speed/ cuts.
- Was each shot length/ cut appropriate for the text?


Overall, the people doing the short film task presented a good animatic. There was a good use of non-diegetic and diegetic sound to reinforce parts of the narrative. Clear sketches were used and it was visible to see that the editing ran parallel with the action and sound within the text. Furthermore, there was a good selection of ambient sound used to reinforce vital parts of the narrative.

Students doing the music video gave a very engaging piece. This was due to the good use of editing and sketches that meant it was easier for audience members to interact with the predominant characters/ singers in the text. Furthermore, the variation in shots meant that the meaning of the lyrics within the song were reinforced to their full effect. Moreover, the use of movement of certain characters was most effective because it brought the audience members closer to what was actually happening within the text.

Both the teaser trailer and the opening of a children's television programme were well-presented and engaging. Witholding, conventions like variation of shots, good use of sound and appropriate content for targeting audiences. The advertising task that was carried out was appropriate for the targeted audience -that being, predominately men interested in sports- as it kept with the codes of a typical ad. There was a good use of shot reverse shot and alot of focus on the product being advertised. Therefore, meaning that the concept of the product remained and the student kept within that particular context.

For my evaluation of my animatic, most people said that it was overall a good presentation of the narrative of the text. I used a good variation of shots, however I needed to include sound to complete the full piece and develop audience members with a better understanding of the narrative. Furthermore, I need to cut some of the original transitions and use less. Therefore, meaning that when they are used they are used with a big effect. Thus, helping audience members to engage with the narrative of the text is changing. Also, I should try to avoid "cube" or "shape" transitions as it will completely change the dark tone of the narrative (which is something I do not want to change).

Other aspects to consider upon improving my animatic were:
- Use darker lighting to reinforce tone.
- Develop a clarified understanding as to why the main protagonist is behaving in a certain way.
- Good use of shot types, however use CU's more so that the audience members are drawn in closer to the main protagonist.