Choosing a brief

In the lesson we were given six different briefs in which we were to decide which one we would continue to work on throughout the course of the year.
These briefs/ options included:

1. A promotion package for the release of an album, to include a music promo video, no longer than five minutes duration, together with:

a cover for its release on DVD
a magazine advertisement for the DVD

2. A promotion package for a new film, to include a teaser trailer, together with:

a film magazine front cover, featuring the film
a poster for the film

3. An advertising package for a new product or service, to include two TV advertisements, together with

a radio advertisement
a web pop-up

4. A promotion package for a new soap opera, to include a TV trailer, together with:

a listings magazine front cover featuring the new soap
a poster for the soap


5. A selection of materials related to an original children's TV drama, to include the title sequence to the TV programme, together with:

the front cover to a magazine for the series
a DVD cover for the series

6. A short film in its entirety, lasting approximately five minutes, which may be live action or animation or a combination of both, together with:

a poster for the film
a film magazine review page featuring the film


Upon looking at each option I decided that my best choice would be to opt for the brief that best matched the skill set in which I currently obtain. However, despite looking at the range of options I am now deciding between two options.

One option being the advertising task as I feel that it would allow me to apply my business knowledge to the task. Thus, meaning that not only am I linking in my current knowledge but I can also build and develop a new set of skills for the future. Another option in which I am thinking of doing is the short film, this is predominately due to the fact that I already have experience in making, filming and editing footage to meet with a brief that has been set. For example, for my AS media coursework I had to film the opening of a thriller film with titles, credits and actual footage. Through doing this, it meant that I built a new set of skills. Nevertheless, I am unsure as to whether I should try and challenge myself by building an entire new set of skills.